Videos of the ladies of W.O.W-Women Optimizing Women introducing: Rita Palmer-Parent & Child Estrangement Coach. Rita offers deeper insight into her personal and professional path to help others endure the challenges to overcome estrangement issues and a deeper understanding of themselves. Rita is committed to helping others and understands the dynamic role of both sides of the parent and child ideologies, and habits, and how culture and socio-economic levels play a part in shaping our personalities.